PAULA SCHER

Paula Scher (born 1948) is the internationally most influential and most successful graphic designer of her day. Her ideas have inspired generations of designers and have become icons of graphic design. The artist puts type, in other words typography, at the center of her works. With “Paula Scher: Type is Image” Die Neue Sammlung – The Design Museum is presenting the artist’s first solo exhibition in Germany.
From her early award-winning album covers of the 1970s through her many years of work for the New York Public Theater and corporate identity commissions such as the one for Microsoft Windows 8 and on to her most recent works on hand-painted maps the entire spectrum of her work will be on show in the form of outstanding designs.
With “Paula Scher: Type is Image” Die Neue Sammlung – The Design Museum playfully showcases the comprehensive and diverse work of this graphic designer in a newly developed space-related staging.

Sponsored by Allianz; PIN. Freunde der Pinakothek der Moderne e.V